Our Company is dedicated to protecting your privacy when you visit or communicate with our site or personnel.
1. Data and Information Collected
To operate our website it is essential to collect or process certain data, such as the following:
1.1 Information regarding your visits to our website, any resources you used such as traffic data, location data, weblogs, and any communication data (these items are included, but not limited to those specified).
1.2 Forms filled out on our website allow us to collect information about you regarding registration or purchases you make.
1.3 Any data collected from communications to us from you, for any reason.
It is possible that we may gather information regarding your computer for our services. This collection of data is used for statistical analysis of our website for use by us or our advertisers.
Any information shared will not identify who you are, but rather be mathematical data about our visitors and their use on our site. The data does not give out any personal details.
Cookies may be used to gather this general internet data. When used, cookies are downloaded to your computer without prompting. The cookie file is stored on your hard drive, where files are transferred to. This information helps us improve our site and services to you.
All computers can block cookies by activating proper browser settings. There is a place to enable you to decline cookies under the options menu. Please note if you decline cookies you may experience limited access to certain areas of our site.
3. Information Use
Any information collected and stored regarding you is to enable us to offer better services to you. We may also use the data collected for the following:
3.1 We may use data you provided in order to offer you the information you asked for from our site, in direct relation to our services or products. We may also send information on products we feel might interest you, as long as you have consented to such communications.
3.2 Any commitments we made to you may require the use of your information, used only to fulfil your request.
3.3 We may use your information to explain any changes our website has undergone such as structural or service/ product modifications, which could affect our service to you.
3.4 An existing customer may require contact regarding goods or services that were a subject of an earlier sale.
3.5 We may use your data or allow third parties to use the data, in order to give you information about unrelated goods or services you may find of interest. We may contact you about these services or goods if you consented to the contact.
3.6 A new customer may be contacted by us or a third party if you have consented to such communication.
3.7 If you do not wish communication from our website or a third party you will be given the opportunity to decline said communication. We will not allow your information collected while you were on our site to be used by us or a third party if the consent is withheld.
3.8 Please understand that we do not share information that is going to identify you to our advertisers. However, on occasion, we may provide them with statistics about our site’s visitors.4. Personal Data Storage
4.2 Data you provide us with will be stored on secure servers. Any transaction details will be encrypted to provide you safety.
4.3 Transmission of data via the internet is never completely secure, thus a guarantee of data sent electronically or transmitted cannot be given. Information offered is therefore at your own risk. If given a password or chosen to obtain a password, you can access the secure section, requiring the password to remain confidential by you, as your responsibility.
4.4 We do not store credit card details nor do we share customer financial details with any third parties.
5. Sharing Your Information
5.1 If applicable, we may share your personal information to any group member. This will include subsidiaries or holding companies we may work with, as well as their subsidiaries if any.
5.2 Personal Information may be shared with third parties:
5.2.1 If we sell part or all of our business or assets we may share personal information to a third party.
5.2.2 When legally requested, we may share your information.
5.2.3 Fraud protection and to minimise credit risk may require a sharing of your information.
You have the following rights:
- The right to ask what personal data that we hold about you at any time.
- The right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and
- (as set out above) the right to opt out of any marketing communications that we may send you.
- If you wish to exercise any of the above rights, please contact us using the contact details set out below.
Third Party Links
8. Information Access
The Data Protection Act 1998 provides you with rights to access any information we may collect and store about you. If you wish to have access to this information it may be subject to a £10 payment fee, used to cover our costs regarding the information you requested. If you wish to access this data please provide contact details below.
9. Contacting Us
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- [[INSERT DESCRIPTIONS OF OTHER TYPES OF TRACKING TECHNOLOGIES USED]]
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- [[INSERT OTHER USES OF ORDER INFORMATION]]
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
[[INSERT IF AGE RESTRICTION IS REQUIRED]]
The Site is not intended for individuals under the age of [[INSERT AGE]] .
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at firstname.lastname@example.org or by mail using the details provided below:
Hardlife UK Ltd., Unit 4, Dawson Road, Milton Keynes, MK1 1LH, United Kingdom